The Website Came Last
Cleaning up Marketa Heidelberg's online business. Discovery and deciding what to build came first, then one evening of building in Claude Code.
$5M
Year 1 revenue
The Expert
Every role in productis being rewritten.
8+ years shipping products across US startups and European enterprise, 15+ in tech and analytics. Now building with AI, writing about what's changing, and leading teams through it.
3d → 3s
Quote time reduction
Stream
5,000+
MAU, 21 countries
Deutsche Telekom
2×
Profitability doubled
Deutsche Telekom
What I bring
Craft, not slides.
End-to-End Product Craft
Discovery to delivery. Shipped across e-commerce, insurtech, healthcare, GenAI, and enterprise BI, leading teams of up to 16 across design, data, and engineering.
AI-Native Workflow
I don't just advise on AI, I ship with it. Built GenAI products and use AI tools daily to compress timelines and multiply output.
Business & Tech Fluency
CIMA-trained, 8 years in finance and controlling. I understand P&Ls, unit economics, and data pipelines, and translate them into product decisions that drive results.
Work
The Expert
Sudolabs · theexpert.com↗
Led 16-person team, launched Showroom e-commerce vertical
$12M Series A
Raised
Stream
Sudolabs · thestreamplan.com↗
Led full product, agent & client portal, two-sided platform
3 days→3 seconds
Quote time
Ideapp
Sudolabs
GenAI product from concept to enterprise prototype
Months→5 minutes
Validation
BI Competence Centre
Deutsche Telekom
Built BI competence center from scratch, scaled product org
Few dozen→5,000+
Monthly users
About
Business + product, US speed, European depth.
Czech-born, Kosice-based product leader with 8+ years in product spanning enterprise transformation at Deutsche Telekom and US startup product building at Sudolabs, on top of a deep finance and controlling background (CIMA, 8 years at DT). 4+ of those product years have been shipping for US founders.
At Deutsche Telekom, I built the BI Competence Centre in Kosice from scratch, scaled products from dozens to 5,000+ users across 21 countries, and mentored the next generation of PMs.
At Sudolabs, I lead cross-functional teams building products that raised $12M and generated millions in revenue. I use AI daily in my workflow. Not as a buzzword, but as a real multiplier for how I build and lead product in 2026.
Business + Product hybrid
8+ industries shipped
AI-native workflow
Org builder & mentor
US speed, European depth
Said about working together
“Thank you, Ales, so much for everything this year, can't imagine doing this without you.”
Jake HeddaeusCMO · theexpert.com
Writing on AI & product
The Relevance Gap
Why AI doesn't behave like past tech shifts, and why every month a business waits, it gets harder to stay competitive.
Defragment Your Business
Before you build anything with AI, your business context has to be in one place. Why fragmented knowledge is the hidden tax on every decision, and the first move that makes AI actually work.
The Four Levels of Agentic Product Teams
A maturity framework for AI adoption in product teams. Four levels, from copilots to fully autonomous pipelines.
The New Product World
AI is reshaping every role in the product trio. Here's what I'm seeing from the inside.
The Key to Becoming a High-Performing Product Team
Becoming truly agile requires more than Scrum ceremonies. Here's what it takes to build empowered teams that actually deliver value.
What Did 3 No-Backlog Projects Teach Me?
I ran three projects without a backlog. Here's what worked, what didn't, and when you actually need one.